That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

‘Engaging and insightful’―Reed Hastings, CEO of Netflix

―Gina Keating, author of Netflixed: The Epic Battle for America’s Eyeballs

‘Marc is an unusually brave soul. Marc’s genius in recognizing that not knowing frees you to experiment and observe and to ultimately win.’―Lloyd Tabb, founder of Looker

‘Marc wastes no time cutting through the noise and identifying the truth. Every moment I have spent with Marc, whether it was as he formulated and launched Netflix or since then, has been truly rewarding. Marc understands what is important whether it is your product, your marketing, or your business plan. A remarkable and one of a kind visionary.’―Mitch Lowe, founder of RedBox and CEO of MoviePass

‘An entertaining chronicle of creativity, luck, and unflagging perseverance.’―Kirkus

Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc’s career as Silicon Valley entrepreneur spans more than four decades. He’s founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.